Cadbury Cricket – The altered advert, when IPL resumed, reversed the gender roles and this time featured female cricketers on the pitch.
Cricket is undoubtedly India’s most loved sport and brands have used this fact to their advantage. Cadbury’s went one step further and reimagined a cute old ad from the early 1990s showing a girl dancing on a cricket field to celebrate her boyfriend’s centenary birthday.
Cadbury Cricket
The altered advertisement, when IPL resumed, has reversed gender roles and netizens are loving it. The chocolatier’s new ad echoes the old one, but this time a female cricket player is taking pictures and a man in the stands is seen praying.
Cadbury Dairy Milk Celebrates The Ground Staff This Cricket Season Via Ogilvy India
Playing in the background, the crowd thought the ball would be caught in bounds, but the batsman pulled the catch. Her ecstatic boyfriend ran onto the pitch in celebration, past security guards and recreating the iconic dance moves that made Shimona Rishi famous as the ‘Cadbury Girl’.
Said to be inspired by a famous incident in the 1960s when a young fan jumped over a fence and ran to kiss Abbas Ali Baig on the cheek, the original was created by commercial advertising agency Ogilvy. Now, nearly three decades later, the agency has worked its magic again, with the ad going viral in record time.
Netizens loved how the new ad broke down gender stereotypes and celebrated a shift in the game’s old concept, with many saying: “It’s time”.
Bringing back an extraordinary campaign with an extraordinary twist. Miss! Good point Cadbury. https://t.co/kWR0y56EHn — Sunjay Kapur (@sunjaykapur) September 17, 2021 Oh my God! This beautiful turn! ❤️❤️ The amazing commercials we watched growing up and now to see this remake, warms my heart so much! Congratulations #CadburyDairyMilk and @Ogilvy! #GoodLuckGirls in every area that makes us proud 💖 https://t.co/4Q4rBqzIK0 — KayBee (@KetakiT10) September 17, 2021 What a way to harness the awesome power of brand advertising and make them relevant! Congratulations, @DairyMilkIn 👏 https://t.co/QkfH4lTLs4 — Geetanjali Chitnis 🍻 (@geetanjalic) September 17, 2021 Creating the best story EVER @DairyMilkIn https://t.co/3egPibgal5V6O — Beh@September 17, 2021 😀😀 Times, they are modifiers.. what a joy👍👍 We loved it when previous versions were released and still remember them 👏👏 This version will be loved for a long time… #GoodLuckGirls https://t.co/QRnqNdklUO — Prasad Np (@desiTraveler) September 17, 2021 Thanks @DairyMilkIn @Ogilvy for bringing back the charm of old world advertising. Miss! ❤️❤️ https://t.co/qPBWFjzIzB — Shobhna (@belle_views) September 17, 2021 Drop by @DairyMilkIn for this simple, sweet, and delicious twist! Relevant communication to create brand love. https://t.co/NGPFuEgTJx — Spurti Sushil (@spurtisushil) September 17, 2021 Strong! Childhood memories that represent the 21st century! #Equality🙌 https://t.co/R70msibHi0 — Supriya (@supriyashiv) September 17, 2021 A real taste of life. As said. — Amit Bhawani (@amitbhawani) September 17, 2021 I’m in love again with @DairyMilkIn 🥺💜 Read also ‘Cut working hours 50%’: Doctor advises men to work 17 hours … out of corn pile , NYPD beekeeper Jim saved Trainer goes viral for his harsh training methods, Internet is unimpressed… Shah Rukh responds to video of cats watching his song: ‘Just want dogs… thru this ad Also love the way you empower women’s cricket 👏👏 – Sid | Stream Shirshah 🇮🇳 (@SupremacySid) September 17, 2021 Goosebumps… tears in my eyes after watching this… so many memories… attached to this AD. — PerfumeAddicts (@kalravkapadia) September 17, 2021 A hugely popular commercial from the 90s.. beautifully recreated.. scene by scene, albeit with slight changes… Thanks to the @Ogilvy_India team — Nitesh Nagar (@niteshnagar) September 17th, 2021 is the much-anticipated cricket season across India and to cheer on its beloved team, Cadbury Dairy Milk have partnered with the Mumbai Cricket Association and Ogilvy India to celebrate the league’s often unsung heroes, ground staff, and to support.
Cadbury Dairy Milk Champion’s Pack
This season, the brand has become an official sponsor for ground staff to continue its message of acknowledging the unknown, while taking its generosity narrative one step further. As part of this initiative, the brand has introduced a focused effort to treat ground staff as equals to cricketers, making them the real stars of the tournament. This includes best-in-class travel, accommodation, catering to their nutritional needs and providing custom t-shirts designed by renowned fashion designer Masaba Gupta, throughout the seasons.
The brand is also expanding its collaboration with Mumbai Indians as an official charity partner supporting this initiative.
Anil Viswanathan, Vice President – Marketing, Mondelez India, said: “As a brand, Cadbury Dairy Milk has always believed that a little generosity goes a long way and it’s often the little things that make the biggest impact. Take this narrative and purpose one step further, our partnership with Mumbai Cricket Association this year celebrates a lesser known cricket hero, the ground staff.Through our initiative we want to support and promote the stories of the members who work tirelessly behind the scenes to create magic for the whole nation.We hope our initiative will act as a stepping stone and spread a message of acceptance to the unknown.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said: “Building further on our generous platform, this cricket season, we are proud to celebrate a team of unknown superstars, the ground staff team. We are grateful to have them as proud sponsors. , we hope that this team will become the most beloved team not only for the players, but for the whole country.
New Cadbury Cricket Ad: A Simple Twist, A Breath Of Fresh Air, Well Done!
Jigar Rambia, National Director – Sports & Leisure Partnerships, Wavemaker India, said: “The ground staff are the unsung heroes of cricket so it’s only fitting that we recognize the heroes behind this great event. However, for all of us the big challenge is that they get the right them, while the cricketers and the players stay in the middle of the event.To do that we decided to acknowledge their efforts, where they sweat the most, on their pitch.From knowing them on-screen, to knowing them on-screen, we aim to giving Indians a glimpse into the lives of ground staff, so they can celebrate the next cricket they watch, whether: on screen or off screen.”
MCA – Spokesperson, said: “It was a very generous gesture to recognize the real heroes behind the scenes. The Mumbai Cricket Association is delighted to be a part of this heartwarming activity never seen before at the Wankhede Stadium. To the ground staff. Special mention for the future their stay and food, getting them a designer Masaba Gupta T-shirt must be a great experience for the staff member.
Masaba Gupta, fashion designer and actress, said: “I am very excited to be part of Cadbury Dairy Milk’s campaign to sponsor field staff uniforms. It gives me great pleasure to design for people who have clearly contributed a lot to this sport. Being a cricket lover, it is a great thing that the ground staff who have worked so hard on the pitch will now celebrate as a superstar cricketer in designer jerseys.
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Cricket Being Played At The Cadbury Sports Club At Bournville Stock Photo
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